Our services
Transform your partner ecosystems into strategic growth engines
Under-utilised channels. Zero visibility on partner pipeline. Incentives that don’t move the needle. Conflict with direct sales.
For B2B TMT companies who know indirect revenue should be 30–60 % of the mix but today it’s <10 %, these are not nice-to-haves—they’re table-stakes for scaling globally without hiring an army.
At nGülam we don’t write a partner deck and disappear.
We embed, recruit, enable, incentivize, and stay until partners are closing bigger, faster deals than your direct team—and you can see every euro in the same dashboard.
+32 %
New ARR from partners
Why most TMT partner programmes stay dead
These are some of the most common reasons:
We turn the channel from a vanity metric into a machine.
Our Approach
GrowthBridge™ Channel Engine
Four phases, one result
Audit existing partners, deal-reg data, win/loss by channel. Segment partners into Performers / Potential / Pass.
Outcome: Ruthless focus on the 20 % who will drive 80 % of indirect revenue.
Rules of engagement, SPIFs that reward closed-won (not leads), deal-reg automation, co-sell motion, tiering, MDF that requires skin in the game.
Outcome: Partners fighting to sell you, not the other way around.
Full partner onboarding academy, battle-cards, joint business planning, co-marketing playbooks, integrated PRM–CRM flow.
Outcome: Partner-sourced pipeline growing 100–300 % YoY.
Quarterly business reviews, shared KPIs, automated scorecards, incentive claw-backs for non-performance. We leave when your channel manager runs it better than we do.
Outcome: Sustainable 30–60 % of new ARR from partners, zero ongoing nGülam dependency.
Success Cases
See How We Drive Growth
FAQ
The Machine That Makes Revenue Repeatable
